Gebäude 9
IFE

Mobile Reporting 4.0 - Development of a notation standard for information processing in mobile reporting

Duration
-

Visual perception accounts for 70% of total human perception. Therefore, what we see and therefore the visual processing of information significantly influences our thinking and ultimately our decisions. Eye-tracking enables the recording and analysis of the eye movement of report recipients and is thus able to make the visual perception transparent. The benefit of a diagram or a table for the transmission of information can thus be determined by means of eye tracking.

This can be illustrated by an example. A subject is presented with a pie chart of export shares, arranged according to continents. As a control question the subject should indicate the export share for Asia. To do this, he compares the legend of the pie chart with the pie chart and answers the control question after a minute. From the analysis of the eye movement response and the answer to the control question, it becomes clear that the information about the pie chart and an additional legend for an effective intake of information ("Am I giving the right answer?") are sufficient, since the control question was answered correctly. In terms of efficiency ("How long do I need for the right answer?") it is clear from the eye movement - which constantly commutes between pie chart and legend - that there is potential for optimization here. If the subject is now presented with a circle diagram with labelling directly in the diagram, without a legend, it becomes clear by answering the control question after 40 seconds and the focused eye movement within the pie chart that the efficiency of the information transmission has been significantly increased.

 

Project request

Privacy policy

Yes, I have read the Privacy Policy note and I consent that the data provided by me, including the contact data, for the processing of the inquiry and in case of questions are electronically collected and stored. My data will only be used strictly for my request and will not be passed without my consent. This consent can be revoked any time with effect for the future.'

CAPTCHA

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

(3 Buchstaben)

Other active projects

Duration
-
Self-optimizing process automation of dynamic microfiltration with AI support for economic recovery of yeast by-product flows in breweries The recovery of beer by filtration of...
Head
Duration
-
MonoCabs - Small shuttles using the two rails of reactivated railroad lines in both directions. On demand, they run with high frequency as a new form of public individual...
Head
Participants
Duration
-
The aim of the project is to investigate the possible replacement of classic 50 Hz transformers by power electronic circuits with high frequency transformers. The solution is to be...
Head